90-day local SEO sprint · trades & service businesses
We help local service businesses move into the top local search results, turn rankings into quote requests, and track what those extra calls are worth before you spend another month guessing.
The problem
Most local service businesses I meet are stuck on the same loop: paying for Checkatrade and Bark leads that don't convert, watching quieter competitors outrank them on Google Maps, and only getting busy when a referral comes through.
Local SEO fixes the root cause. Done properly, your Google Business Profile and website become a measurable sales system: rankings, calls, quote requests, booked jobs, and revenue.
You don't show up in the 3-pack for "[your trade] near me" — even in the towns you actually work in.
Bark, MyBuilder, Checkatrade — paying per lead for jobs that ghost, undercut, or don't suit you.
Pretty enough, but it doesn't say where you work, what you do, or why someone should pick you.
Happy customers, but no system for getting reviews that move you up the rankings.
What I do
Strategy, rankings, website conversion, and tracking in one system. Built for plumbers, roofers, electricians, builders, landscapers, cleaners, fitters, and other service businesses.
Free first look · paid deep audit available
A proper, plain-English breakdown of why you're not ranking, what's holding the site back, and exactly what to fix first. Includes a 30-minute walkthrough call.
90-day ranking sprint · then monthly
I run your local SEO end-to-end — Google Business Profile, on-site content, location pages, citations, reviews, the lot. You get a clear monthly report and a phone that rings.
Built around calls, forms, and quote value
For trades whose website is the bottleneck. A fast, well-structured site built around the services and towns you want to win — ready to rank from day one.
Real work, real numbers
Anonymised snapshots from recent client work across Scotland. Names withheld — happy to share specifics on a call.
Two-van outfit. Strong reviews, invisible on Google. Spending ~£600/mo on lead-gen sites with poor close rates.
6 months · Done-for-you Local SEO
Solo sparky going limited, wanted commercial work as well as domestic. Website wasn't ranking for either.
4 months · Website + SEO Build
Premium fit-out joiner relying entirely on word of mouth. Wanted to stop competing on price with general builders.
5 months · Done-for-you Local SEO
"Within three months we'd binned Checkatrade. The lads now turn up at jobs that came in straight off Google. Best money we've spent on marketing, and that's saying something."
"Ryan didn't try and sell me a website I didn't need. He fixed what was actually broken, and the phone started ringing for the kind of work we wanted."
How it works
No 47-page strategy decks. No KPI theatre. Just the work that moves the needle, in the right order.
A free 20-minute call. I learn your trade, your patch, your good jobs vs. bad jobs, and where leads currently come from.
Week 0Deep dive into your Google Business Profile, site, and top 5 local competitors. You get a prioritised 90-day plan in plain English.
Week 1–2Website fixes, service pages, town pages, citations, schema, reviews flow. Work I do — you keep doing what you're good at.
Week 2–8Monthly call, monthly report. We double down on the services and towns that are converting and prune the ones that aren't.
OngoingROI calculator
Trades don't need vanity metrics. They need to know whether more Google visibility can turn into profitable work. Move the numbers below and use it as a rough planning tool before booking your audit.
This is an estimate, not a guarantee. Real results depend on search demand, competition, reviews, service area, conversion rate, pricing, and how quickly changes can be implemented.
Book my free audit with these numbersBooking system
Submit the form and Ryan will come back with audit times, what to prepare, and the first things he'd check for your trade and area.
FAQ
Anything else? Drop me a note — [email protected].
Most clients see meaningful Google Business Profile movement within 4–6 weeks, and a clear lift in calls and form fills by month three. Anyone promising you results in week one is either lying or doing something that'll get you penalised.
No. The retainer has a 3-month minimum because the work needs that long to show — after that you're month-to-month and can stop any time. I'd rather you stayed because it's working.
Instead, eventually. Most clients keep paid lead-gen running for the first 60–90 days while organic enquiries ramp, then cut it. The savings often cover the retainer.
Mostly — I'm based in Scotland and know the local market well (search behaviour, competitors, even the towns people abbreviate differently). I do take on the occasional UK client outside Scotland for the right fit.
Then we either fix it (cheaper, faster) or rebuild it. The audit makes that call honestly. I won't push a rebuild if a tidy-up will do.
Not as a service. Local SEO compounds; ads don't. If paid is genuinely the right move for you, I'll point you to two ad specialists I trust — at no kickback to me.
Yes. I'll share names, numbers, and an introduction once we've had a discovery call and it's clear we're a good fit on both sides.